The Brand Mechanix process is a more comprehensive brand plan that incorporates quantitative and qualitative market research to help nail down your brand parameters. The scope of the Brand Mechanix process could include surveys of customers, one-on-one interviews with customers and other external and internal constituencies, focus groups, positioning maps, brand promise testing, and the development of a comprehensive brand plan and valid brand promise. Depending on the scope of the market research and the challenges we are facing, a typical Brand Mechanix process can be completed in 3 to 6 months at a cost ranging from $10,000 to $40,000. Your final deliverable is a brand plan that includes all parameters of your brand as defined in our process. This plan will serve as the foundation for all communications development, from logo and slogan to advertising and PR. For more information on Brand Mechanix, please download our PowerPoint presentation.
When to use Brand Mechanix: When you have more time to develop a plan and the importance and cost of the decisions being based on the plan far outweigh the cost of the plan.