Our Flash Branding process is ideal when you have limited time to market or limited funds to invest in a brand plan. Flash Branding involves a group dynamic process conducted primarily with internal stakeholders, although, if time and budget permits, it can be expanded to include other audiences, including customers. Through a process of two to three "focus group" style meetings, we mine the information we need to define the parameters of your brand. Once that knowledge has been transferred, we analyze the information to derive your ideal positioning, and finally, your succinct brand promise. Depending on the size of the groups we work with and the scope of the challenge, a typical Flash Branding process can be completed in 3 to 6 weeks at a cost of $2,000 to $6,000. Your final deliverable is a brand plan that includes all parameters of your plan as defined in our process. This plan will serve as the foundation for all communications development, from logo and slogan to advertising and PR. For more information on Flash Branding, please download an Acrobat PDF.
When to use Flash Branding: When you need a brand plan quickly and you are willing to forego market research to validate the data and conclusions drawn from this data.