Sprocket Group...Marketing That's Geared to Fit  

RESEARCH

Sprocket Group offers the full range of quantitative and qualitative research services, including:

    • Direct Mail Studies
    • Focus Groups
    • Name Testing
    • One-on-One Interviews
    • Position Mapping
    • Secret Shopping
    • Telephone Studies

Our approach to market research is simple: We seek to find out only the information that makes a difference. What does this mean? Most research studies we've reviewed are too laden with useless data. You have to wade through pages and pages of information that is "nice to know" but not imperative to the mission. That's why we work hard at the beginning of a study to make sure that we have streamlined it to the point where we are delivering actionable data, not research fluff. The end result is a tight research report that fits tightly into your overall marketing plan - at a reasonable and realistic cost.

Experience

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